NOTES
Thinking on web, growth, and service businesses.
Practical notes on what we're seeing: what works, what doesn't, and what's changing.
AI Discoverability4 min read
How AI Search Is Changing Who Gets Found First
We treated our own site as the test case for what actually gets you cited by ChatGPT and Perplexity. Turns out the fix wasn't glamorous…
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Currently Writing
Web Presence
Why most service business websites don't generate leads
Coming soonCurrently Writing
Process
The diagnostic approach: why we audit before we build
Coming soon